Monday, December 30, 2019

A Goal-Oriented Action Plan for a Higher Education Learner

A Goal-Oriented Action Plan for a Higher Education Learner I have obtained an adjunct-faculty position within the pharmacy technician program at Fortis College. Becoming an instructor and delving into higher education was not my original plan. However, this opportunity allows me to exercise my best skills, inspiring and teaching. Obtaining a master’s degree in Higher Education with specialization in Leadership and Administration will improve my teaching abilities and grant access to administrative roles within my current institution. Due to inexperience I am uncertain of the duties and responsibilities of the administrators within higher education institutions. I am certain that my current course Overview of Higher Education will provide†¦show more content†¦I plan to improve my scholarly writing and communication skills through completion of course assignments and discussion posts. Professional Goals The instructor position I have obtained marks the beginning of my career in higher education. The course assigned readings inform me of current trends in higher education. My goal is to gain insight about higher education issues through peer discussion of current trends. Participation in the online course environment enhances my understanding of my role as an instructor. I look forward to receiving constructive criticism from the course instructor in regard to my professional writing skills. As I progress through the course, and gain insight into the field I plan to seek opportunities within my institution that allow me to identify and exercise problem-solving skills. My goal is to connect with a mentor within my institution. I am open to finding a mentor through Capella University, but prefer to connect with a mentor face to face. Connecting with a mentor will have a positive impact on my professional development. Higher Education Leadership and Administration Program Goals My goals for the program are to produce quality work, maintain a minimum 3.5 G.P.A., and complete the program in two years. The Overview of Higher Education course requires certain assignments be added to an e-portfolio, which I plan to add to as I matriculate through the program. Academic Goals Maintaining a minimum 3.5 G.P.A throughout graduateShow MoreRelatedSelf Directed, Intrinsically Motivated, Active Learning998 Words   |  4 Pagesactive learning Learning styles come in different forms and are all correlated to match learners of certain personalities to make learning more effective. This is as a result of the need to recognize the needs of learners as well as those of teachers and at the same time appreciate that the inclusive education environment, irrespective of its merits, will present barriers for learners and for teachers. The learner can be described as an individual, a recipient of an educational system that values standardsRead MoreObjectives Of A Curriculum Plan Essay1734 Words   |  7 PagesCURRICULAM PLAN The most important objective of a curriculum plan to develop specified skills or knowledge to a targeted group and the plan must be specific and time framed in order to achieve the aim within the defined time frame. This curriculum plan aimed to develop the essential employability skills to the multitude client group which includes the different age, gender and ethnic groups. This curriculum plan targeted to complete within the period of eight weeks with theoretical and practicalRead MoreProfessional Action Plan1354 Words   |  6 Pagesï » ¿ Professional Action Plan Lauretta Montgomery HCS/449 September 20, 2013 Kelli Haynes Self-Awareness I am a firm believer that in order to best choose what to do with your life, you must first know who you are in life. 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The role of school, family and community involvement is a partnership incorporating goal-oriented activities for all grade levels linkedRead MoreThe Paradigm Of Teacher Centered And Learner Centered At The National University Of Timor Leste2395 Words   |  10 PagesSTRATEGIC PROPOSAL â€Å"Shifting the Paradigm of Teacher-Centered to Learner-Centered at the National University of Timor-Leste (UNTL)† A brief statement of the issue Ministry of Education (MOE) Timor-Leste Timor-Leste is known as post-colonial country, colonized by Portugal for 450 years and Indonesia for 24 years. Due to the human rights violations, massive torture and assassination the so-called ‘Santa Cruz Massacre’ towards young Timorese people on November 12, 1991, by the Indonesian militaryRead MoreShifting The Pedagogy Of Teacher Centered Learner Centered At The National University Of Timor Leste Essay2536 Words   |  11 Pagesthe Pedagogy of Teacher-Centered to Learner-Centered at the National University of Timor-Leste (UNTL)† A brief statement of the issue The Ministry of Education (MOE) of Timor-Leste has educational vision: In 2025, the population of Timor-Leste will be educated, knowledgeable and qualified to live a long and productive life, respectful of peace, family, and positive traditional values. All individuals will have the same opportunities to access to a quality education that will allow them to participateRead MoreDonti As A Teacher, Parent, Advocate, And Students857 Words   |  4 Pagesprevention oriented approach to linking assessment and instruction that can inform educators’ decisions about how best to teach their students† (American Institutes for Research, n.d., p.4). By using RTI it will give me as an educator a better definition about what my students with learning disabilities are dealing with as they try to complete their work. So, when a teacher or parent visits this site they will find image that shows the process which the districts or agencies trying to create a plan for

Sunday, December 22, 2019

Does Globalization Affect Our Culture Identity - 845 Words

Culture identity is a feeling or identities that belong to a group or individuals, and globalization is a process between international nations, companies by international trade and investment. Culture identity and globalization are connected to each other because globalization has been developed remarkably throughout the past decants, so as the result globalization has been impacted each and every single cultures and nation. Therefore we as human would started to think does globalization threaten our culture identity. Globalization makes our life more convenient and colorful instead of black and white therefore globalization should not be threaten our culture identity. Every individual culture has it’s own uniqueness that can not be replaced and it will not disappear from time. According to â€Å"Does Globalization Mean We Will Become One Culture?† by Mark Pagel history shows the world started as one cultural, then it slowly diverse into many different but similar cultures due to the diversity human being has been adopting skills, to invent new skills, the ability of adopting definite the difference between human and animal. While animal have to relearn their skills, we human adopted the skills and be able to use that skills to invent new skills. Which means human can have the ability to adopt culturally, due to this ability human would developed diversity between the small tribes, and slowly they started to learn how to survival and be able to defense others tribes and protectShow MoreRelatedEffects of Globalization Towards Our Culture721 Words   |  3 PagesHow does Globalization Affect Cultural traditions? Globalization is very synonym to us since the past few years. 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Since the effects of globaliza tion on culture are non-exhaustive, it is attemptedRead MoreThe Issues of Globalization on National Cultures of Indonesia1272 Words   |  6 PagesIntroduction The issues of globalization increasingly dominate the universe’s life. The concept of globalization according to Robertson (1992) refers to the narrowing of the world as incentives and increased our awareness of the world, namely the increasing global connections and our understanding of the connection. Globalization is a situation in which no boundaries between the people of the world and links communities in a country with people in another countries. Globalization departs from an idea toRead MoreVenezuelan Crisis: Grounds for Revolution? Essay1515 Words   |  7 Pagespolitical culture of Venezuela must be determined along with how outside factors may have had a larger influence on this conflict. Political Culture is a wide-ranging term that can be conceptualized in many ways. For the Venezuelan conflict, it is important to access, specifically, the identity issues as a result of globalization through media and communications. In the same way, globalization is not just abo ut economic relationships or trade. When studying a nation’s political culture, it is importantRead MoreGlobalization And The World Economy And Global Markets Essay1270 Words   |  6 PagesGlobalization is often connected to the world economy and global markets. HoweverHowever, it is much deeper than economic exchange of goods; it also deals with people s lifestyles, culture, language, and identity. Many people support the ideology of globalization and believed it made the world a better place for global population by turning the whole globe into a well-connected village. However, the critics of globalization claim it made our world worse than ever before in the history, diminishingRead MoreHow Does Photography Affect The World1108 Words   |  5 Pageseven both. 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Saturday, December 14, 2019

Increased Competition and Pricepressures in Supply Chain Free Essays

CD5590 Professional Ethics in Science and Engineering Presentation: Ethics in Supply Chain Management (SCM) Abedullah Zaman Professional Ethics in Supply Chain Management Supply Chain Management Definition: The network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of a particular product. In the simplest terms, Supply Chain Management (SCM) lets an organization get the right goods and services to the place they’re needed at the right time, in the proper quantity and at an acceptable cost. Efficiently managing this process involves overseeing relationships with suppliers and customers, controlling inventory, forecasting demand and getting constant feedback on what’s happening at every link in the chain. We will write a custom essay sample on Increased Competition and Pricepressures in Supply Chain or any similar topic only for you Order Now Professional Ethics in Supply Chain Management Roots of Ethics Professional ethics is about managing relations which is a crucial part in SCM. Successful companies use supply chains not only to reduce cost and complement the product but also to nurture long-term valuedadded relationships. Professional Ethics in Supply Chain Management Why society is concerned about ethics within SCM? Environmental Effects Treatment plants for water, treatment of solid waste, gases Health and Safety In Food Industry- uses of pesticides, hormone-treatment of animals Consumer Rights Legislations about right to safety, right to choose, right to be heard. Professional Ethics in Supply Chain Management Ethical Model/Process Economic responsibilities: Supply Products and Services. Legal Responsibilities: Ethical Responsibilities: Obey Laws. Conduct business in a way that is morally consistent with the beliefs of society Professional Ethics in Supply Chain Management Reasons for Increasing Concern about Ethics in Supply Chains The pressure is coming from various sources. A wide range of stakeholders are interested in the social, ethical and environmental performance of the retail industry’s supply chain. General Public Growing people’s awareness of these issues and increasing expectations of companies’ responsibilities. Investors and rating agencies It is also coming from investors as socially responsible investment becomes more mainstream. Managing supply chain issues is seen as one indicator of how well a company is run. Professional Ethics in Supply Chain Management Media The media are also becoming more interested in stories about malpractice, as are campaigning groups as they target new sectors and become more skilled at harnessing public opinion. Consumers More educated and discerning consumers. Government and NGOs Public exposure of poor labour standards in some factories and other establishments, often located in developing countries, can inadvertently undermine progress on establishing ethical trade and good labour practices. Professional Ethics in Supply Chain Management Examples Marks Spencer Ethical concerns about child labour, prison labour, discrimination and terms and condition of work environment. MS Ethical Global Sourcing Strategy: Global Sourcing Principles Partnership with Suppliers Social Audit and Verification Continual Improvements and Sanctions Professional Ethics in Supply Chain Management Nike Labour involved in production of footballs. Code of Conduct- Improve working conditions in factories. Forced labor, Child Labor, Compensation, Benefits, Hours of work, Safety and health, Documentations and inspection. Reebok Sourcing Procedure- Supplier list based on â€Å"Fair Factories Clearing House† evaluation. Zero Tolerance Strategy GAP Apparel Outsourcing- Social Responsibility Professional Ethics in Supply Chain Management Addressing Ethical Issues in Supply Chain Role of Certifications Example: World Responsible Apparel Production (WRAP) WRAP is an independent, non-profit organization dedicated to the certification of lawful, humane and ethical manufacturing throughout the world. Other Regulations International Labour Organisation (ILO) Conventions United Nations (UN) Universal Declaration of Human Rights. Recent issues with SCM Research Trust in Supply Chains Ethical Supply Chain Ethical supply chain should communicate ethical behaviours and fair treatment to all its stake holders. Supply chains must satisfy societal expectations Professional Ethics in Supply Chain Management Discussions Child work can be seen as important in developing responsibility and independence as well as contributing to household economy. Should the societies be let isolated by not giving orders to already poor communities? Engagement or Disengagement strategy? Professional Ethics in Supply Chain Management Five Myths about Business Ethics 1. 2. 3. 4. 5. Ethics is personal Business and ethics don? t mix Business ethics is relative Good business means good ethics Information is neutral and amoral How to cite Increased Competition and Pricepressures in Supply Chain, Papers

Friday, December 6, 2019

Strategic Circumstances and Effects of Nut Theft for California USA

Question: Discuss about theStrategic Circumstances and Effects of Nut Theft for California USA. Answer: Introduction Burglary and theft has for a long time been a problem faced by major producing and processing companies around globe. Too much losses had been suffered by companies as a result of theft (Clarke, R. and Eck, J.E., 2014). The companys management comes up with strategic plans to eradicate and get rid of theft problems or rather reduce it to the lowest level possible (Dorminey, J., Fleming, A.S., Kranacher, M.J. and Riley Jr, R.A., 2012). The problem is all over the globe and is faced by both small and big business companies, so size of the business is not an exception. The effect of burglary can vary from one company to another depending on the value of what have been made away with. In response to the rising cases of burglary and theft by workers and any other person within the business premises, security alert need to be made and even installing the CCTV cameras to help in the observation of every corner of the business premises (Schumacher, M., Fernandez-Buglioni, E., Hybertson, D., Buschmann, F. and Sommerlad, P., 2013). Nut producing and processing companies in California have been victims of the circumstance of theft and burglary. Development of technology had come with positive and negative effects. Burglars tend to bank on the weaknesses of the systems used by the companies and engage in theft with no physical theft activity involved (Johnson, C., Loc Ets Inc, 2012). Strong security plans and strategies put in place to combat this menace will be discussed in this report in the later sections. Not only security measures could be enough to stop theft, but also considering the factors that subject the perpetrators of acts into such activities. Variety of factors can be considered in addressing such kind of actions by workers ranging from poor relationship with their bosses at work, lack or low allowance benefits, poor salary pay and many other factors that can be researched on. This report will stick to the strategic circumstances and the effects of nut theft in the state of California. Background to the case In the past few years and particularly the year 2013, thousands of pounds worth millions of dollars were lost by the California nut companies (Schermer, P.J., Amcor Industries, Inc., 2015). Increasing value of California nut crop was the center cause of the rising nut theft activities. Some of the involved individuals were the workers in their respective companies where the truck drivers drive away with pounds of nuts (Ashraf, A., Dinar, A., Monteiro, . and Gaston, T., 2016). Nut burglary occurs at all stages including the harvesting time, transportation time and the processing time. In that case therefore, strong security measures need to be taken and put in place at all the stages by which nuts are to be taken through. The problem of California nut theft are instigated by the increase in the nuts black market (Utley, C., Nguyen, T., Roubtsova, T., Coggeshall, M., Ford, T.M., Grauke, L.J., Graves, A.D., Leslie, C.A., McKenna, J., Woeste, K. and Yaghmour, M.A., 2013). The markets are readily available for the produce and their prices are lucrative that could be the major cause sustaining burglary activities. Reluctance of the people of the public to report and shun black markets have played a big role in hiking nuts theft activities. Technological development and the emergence of new technologies everyday have made activities easier for the workers in offices which remains at the praise every passing moment (Hall, J. and Wagner, M., 2012). Surprisingly, the same technology is as well used in theft and burglary activities which may harm the business operation. Computer systems used in business activities should be coded properly with advanced possible skills to avoid hacking and cracking into the systems to cause theft. Laws meant to protect nuts businesses should be tightened and have all the stakeholders and party to the business given the freedom of issuing reports to the law keepers so that legal actions can be taken against those involved in nuts theft acti vities. The increase in nuts theft activities are so alarming that the industry leaders felt that the strategic plans and the effects of nuts theft be investigated. Figure 1: California nut industry supply chain In California, nut farming covers over 40,000 h where different types of nuts are grown. They are then harvested from the farms where they are packed and loaded into the trucks for transportation to the processing companies. Transportation plays a big role in all the sectors in acquiring raw materials for use in the production of every useful products (Grabara, J., Kolcun, M. and Kot, S., 2014). In the processing companies, the nuts are processed and converted into finished products ready for consumption by the consumers. All different stages of processing are followed till various end products are obtained. The processed products are then packed according to the consumer needs in the market (Ngo, L.V. and O'cass, A., 2013). The products are then loaded into the trucks for shipments which is either to the local market or international markets. Varied costs are incurred at different levels of production right from the farming, processing and finally to the market (Goodwin, N.R., Acker man, F. and Kiron, D. eds., 2013). Local shipment of products is less expensive compared to the international shipment to the international markets. Products once taken to the market, they are sold to the consumers in either retail or wholesale. Vulnerabilities in California nut industry supply chain and how they are exploited by thieves According to the reports emerging concerning California nut theft, much loss was suffered by companies during shipments. According to Department of transportation database resources, over $500,000 is lost per load of the processed nuts by thieves who steal or forge the trucking company details and drive away with the goods. In response to this report, Setton Farms and Horizon Nut Company reported to have lost huge loads of products to thieves who used shipment documents that seemed legitimate. Similar incidents had also been reported by other companies such as Hughson Nut Company, Almond processor and many others in the past few years. Theft of California nuts is still a great menace since thieves use methods that raise no alarm as no violence is involved in the process (Thorburn, C.C. and Kull, C.A., 2015). According to views of Matt Calkins, a Butte County Sherriffs Department, high valued loads are targeted by the thieves using legitimate sources from the transportation industry. Access to legitimate transportation documents are majorly accessed by the thieves through the internet. Loads are taken by the thieves just before or after the weekend as reported by the chief executive officer of Transit Risk Management in Long Beach Calif, Sam Wadhwani. Stolen nuts products are then shipped to the international markets even though some are recovered through tracking by law enforcement officers. From the fries in theft activities of California nut at the shipment moments, the companies and all the affected parties brought up the idea of tightening security regarding shipment of nuts. Call for creating more roadblocks was raised with the aim of reducing the risk of nut theft. Other measures that were brought on the table for implementations were interrogating the truck drivers for more information about shipment, taking their photographs and finger prints upon the release of nuts and nut products for shipment. Quantitative analysis of the case Table 1: Californian nut industry value in US dollars Year $ Billion Growth (%) 2006 5.9 2007 7.2 23.7 2008 7.1 (1.6) 2009 6.1 (14.2) 2010 7.2 18.2 (Source: From market line) California nut industry value right from the year 2006 to 2010 was as recorded in the above table. In the year 2007, the value of California nut industry grew by 23.7% pumping a whole some of 7.2 billion dollars into the US economy. In the following year, the industry pumped 7.1 billion dollars which was a negative growth of 1.6% as compared to the previous year. The records became even worse in 2009 when a negative growth of 14.2% was recorded with 6.1 billion dollars coming from the industry in that same year. In the year 2010, a positive growth of 18.2% was recorded resulting to 7.2 billion dollars pumped to the economy. These values showed how much the California nut industry was contributing to the economic growth of the US. Table 2: Total cost of nut theft to the Californian nut industry Year Theft in $ million 2012-2014 3.0 2015 4.6 2016 1.2 (Source: from market line) California Nut theft started to pick in the rise from the year 2012 and has been in the rise since then as the measures were still underway to curb the problem. California nut industry being a contributor to the economic growth, harm to the industry causes harm to the countrys economic growth too. As in table 2, from 2012 to 2014 the industry lost a whole some of 3.0 million dollars due to theft. The case became worse in the year 2015 when the loss posted in that year surpassed for any other reported year with a whopping 4.6 million dollars lost from the industry still as a result of theft. In the year 2016, loss was still recorded but lower than that recorded in the precedent year. Various methods had been identified by which California nut industry was losing their products to thieves. Forgery of shipment documentations took the lead with several pounds of products lost to the thieves through such manner. All these had raised alarm and now measures are put in place to look into the matter to clear the mess. Table 3: Theft in stages of California supply chain Stages Amount lost in ($ million) Farm to processing 1 Processing to market 7.6 (From market line) Reports from the California nut growers showed that some thieves could break into their farm to steal from there but the effect in terms of the cost of the nuts stolen from the farm point is minimal and therefore the amount lost in US dollars estimated to be less than one million. Farmers were then advised to install CCTV cameras that would be helping them in monitoring their farms hence boosting security to their farm produce. From processing companies to the market, a serious loss is then incurred in the California nuts. Fraudulent transportation papers used by the drivers make the truck drivers driving away with nuts costing 7.6 million dollars thus becoming the most critical stage for theft of California nuts resulting to loss in California nut industry. Solutions preventing nut theft A number of ways are therefore brought forth to fight by all means possible the loss of California nuts to thieves. While at the farms, security measure proposed to bring solution to the problem of loss of nuts to thieves was installation of the CCTV in the farm. This will enable the security officers and the owner of the farm to note all the activities going on in the farm. To reduce loss from shipment, drivers were to be interrogated concerning the shipment order by the companies and also taking their photo and finger prints for security reasons. More roadblocks were proposed to be increased to provide more truckload check points to reduce nut theft. Table 4: Cost savings to California nut industry Stages Amount to be saved from theft in ($ million) Farm to processing =1 Processing to market =7.6 Loss in each supply stage can be saved and have the industry save 1 million dollars and above from theft from farms to processing stages and 7.6 million dollars and above can as well be saved by the industry only if the above proposed solutions are implemented leaving none of them to chance. Summary of findings From the results provided, it was widely discovered that California industry had experienced huge loss of money from theft. A single nut theft incident was recorded in 2009, but from 2012 to date the California nut theft had become rampant. Agricultural sector Economy might be dwindled if the theft cases continue to be on the rise. The stage of the supply chain for which California nut are seriously lost was from processing companies to the market where about 7.6 million dollars had been lost. A number of solutions have been devised to reduce the threat of California nut theft to California nut industry. Just to mention a few solutions; CCTV installation in the farms and many more. Conclusion To come to conclusion, nut theft have become a great threat to the growth of California industry. Even though other parts of USA grow nuts but California is the largest nut grower and thus largest nut industry. Almost all the nut processing companies and farms had suffered loss from theft in one way or the other. The rising market of nuts is a compound cause of nut theft as their prices are lucrative. Technology in Transportation department is supposed to be improved so that it can come up with security features of the shipment documents to make it easier for the companies to detect fraudulent papers. Also the companies are supposed to improve their technology to detect fake papers. References Ashraf, A., Dinar, A., Monteiro, . and Gaston, T., 2016. Adaptation In California Agriculture: What Have We Been Assessing For Two And A Half Decades?.Climate Change Economics,7(02), p.1650001. Clarke, R. and Eck, J.E., 2014.Become a problem-solving crime analyst. Routledge. Dorminey, J., Fleming, A.S., Kranacher, M.J. and Riley Jr, R.A., 2012. The evolution of fraud theory.Issues in Accounting Education,27(2), pp.555-579. Goodwin, N.R., Ackerman, F. and Kiron, D. eds., 2013.The consumer society(Vol. 2). Island Press. Grabara, J., Kolcun, M. and Kot, S., 2014. The role of information systems in transport logistics.International Journal of Education and Research,2(2), pp.28-36. Hall, J. and Wagner, M., 2012. Integrating sustainability into firms' processes: performance effects and the moderating role of business models and innovation.Business Strategy and the Environment,21(3), pp.183-196. Johnson, C., Loc Ets Inc, 2012.Utility box anti-theft lock brackets. U.S. Patent 8,302,796. Ngo, L.V. and O'cass, A., 2013. Innovation and business success: The mediating role of customer participation.Journal of Business research,66(8), pp.1134-1142. Schumacher, M., Fernandez-Buglioni, E., Hybertson, D., Buschmann, F. and Sommerlad, P., 2013.Security Patterns: Integrating security and systems engineering. John Wiley Sons. Schermer, P.J., Amcor Industries, Inc., 2015.Fastener. U.S. Patent 9,051,962. Thorburn, C.C. and Kull, C.A., 2015. Peatlands and plantations in Sumatra, Indonesia: Complex realities for resource governance, rural development and climate change mitigation.Asia Pacific Viewpoint,56(1), pp.153-168. Utley, C., Nguyen, T., Roubtsova, T., Coggeshall, M., Ford, T.M., Grauke, L.J., Graves, A.D., Leslie, C.A., McKenna, J., Woeste, K. and Yaghmour, M.A., 2013. Susceptibility of walnut and hickory species to Geosmithia morbida.Plant Disease,97(5), pp.601-607.

Friday, November 29, 2019

Performance Appraisal as a Tool for Achieving Organizational and Employee Development

Overview of RMRDC The Raw Materials Research and Development Council (RMRDC) promotes the development of industrial raw materials in the Republic of Nigeria. It also oversees the utilisation of the same minerals, while its activities are considered part of the Nigerian government on a federal level.Advertising We will write a custom proposal sample on Performance Appraisal as a Tool for Achieving Organizational and Employee Development specifically for you for only $16.05 $11/page Learn More The organisation started in 1988 and has grown to become an essential institution that supports federal service. It serves many stakeholders who are involved in the country’s vast raw material sector. The organisation began when the country had limited foreign exchange earnings. At the time, Nigeria relied on petroleum products. With the functioning RMRDC, the country can lower its import bill by focusing on domestic raw material production, rather than rely o n imports (RMRDC, 2015). Background of the study This study will focus on the subject of performance appraisal. According to Armstrong (1998), researchers mainly concentrate on accuracy and fairness whenever they are conducting performance appraisal studies. This is a subject under Human Resource Management (HRM), and it refers to the use of tools and frameworks to enhance the productivity of human capital within organisations. When organisations measure their performance, they gain insights into their operations and can, therefore, address emerging issues related to performance. This can be in the actual sense of speed of delivery or the impediments to delivery. Being able to identify these areas allows the organisation to respond appropriately to avoid trouble and build on its past and ongoing successes. As a result, the use of performance appraisals can be a way of achieving competitive advantages.  Employees can offer their viewpoints on different aspects of their jobs with th e systematic evaluation and its related adjustments. They use the process to improve their performance and get a basis for earning rewards. This reason makes the performance appraisal concept crucial as an HRM tool and highlights its ability to help realise capabilities of an organisation’s human resources.  Although performance appraisal increases employee productivity, much is unknown about its effects on financial performance.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Pollitt and Bouckaert (2011), there is no research evidence available for the link. Nevertheless, the consensus among researchers and practitioners is that the process should be continuous and involve supervisors who regularly evaluate their approach to measuring the performance of subordinate employees. The benefits of appraisal include an increase in efficacy, productivity, and morale. Many organisations exist as hierarchical structures. Such organisations require structured performance appraisals so that they can tell what each department in different levels is doing and why the problems that arise at any level fail to be resolved. With the information, the organisation can streamline its decision-making processes and achieve a better execution of strategic choices. It also moves away from the chaos that can plague its administrative hierarchy (DeVries, 1983).  The definition of performance appraisal follows its tie to human resources, which is regarded as a source of competitive advantage for organisations (Farndale Kelliher, 2013). It can be a review, evaluation, or discussion about the development of employees in relation to the present standards. After examination, result documentation of the comparison occurs and the information serves as a guideline for intervening in employee relationships concerning their jobs and the realisation of an organisation’s objectives (Farndale Kelliher, 2013). The employment of performance appraisal leads to the identification of staff members needing training, promotion, demotion, retrenchment, firing, or recognition, among other eventualities within the mandate of human resource departments (Farndale Kelliher, 2013). Aim This study aims to look at performance appraisal in the context of an organisation’s determination to achieve employee development. Therefore, the study is going to focus on the Raw Materials Research and Development Council of Nigeria. In doing so, it will specifically concentrate on how subordinate employees within the organisation perceive the existing performance appraisal methods used by the organisation. It will also examine the outcome of the evaluation of management staffs and the subordinate staffs. Lastly, the research will consider the strengths and weaknesses of the performance appraisal program at RMRDC in seeking to find out areas that can be improved or intr oduced. Objectives To determine the perception of subordinate employees on performance appraisal program at RMRDC To examine the strengths and weaknesses of performance appraisal program used by RMRDC To examine the goal and outcome of performance appraisal in RMRDC on the subordinate employee level and management employee level To identify gaps in the efficacy of the current performance appraisal program in structure and purpose regarding best practices and organisational context. Justification of the research The research will be useful in the Nigerian organisations’ context because of the following contributions.Advertising We will write a custom proposal sample on Performance Appraisal as a Tool for Achieving Organizational and Employee Development specifically for you for only $16.05 $11/page Learn More It will enhance the view of performance appraisal and lead to its appreciation as a productivity tool for firms. It will result in the pr oper structuring of performance appraisals after highlighting the strengths and limitations of the current structure at RMRDC. The study will provide organisational insight that practitioners can readily apply to their respective institutions to realise the additional potential of their human resources. It will lead to the identification of the role and relevance of different stakeholders in a government agency, such as RMRDC It will highlight the benefits of performance appraisal from an empirical context. Purpose of the research The basis of this research is to understand the impact of performance appraisal program/s at RMRDC on the council’s staff. It will result in is a significant contribution of information that is integral in decision-making by stakeholders for the improvement of the program/s or process of performance appraisal. Evaluation of the Relevant Literature Performance management links corporate objectives, performance standards, and evaluation in one proces s, which is used by managers to serve the following three roles in an organisation. First, it assists in the administration, development, and communication functions of any entity (Beam, 2008). In its administrative role, it captures staffing, compensation, promotion, and punishment or rewards for members of the organisation to ensure that the human resource functions optimally. In its development role, it identifies and builds potential for future performance. It gives an organisation a capability that it can tap on when conditions are favourable. In its communication role, performance management seeks to offer feedback to employees concerning how they are executing their duties. According to Brown (2008), records of performance appraisals help employees to fight against wrongful dismissal.  The development of appraisal instruments so that the measurement of human effort is objective and accurate is an important research issue under performance appraisal (Cash, 2010). At the same time, Glaveli and Karassavidou (2011) noted that research tends to focus on supervisors and employee characteristics, thereby highlighting their bias on performance appraisal ratings. Lastly, research on the subject has also concentrated on the process as it is executed within organisations (Sinclair, 2005). Techniques of appraisal for management purposes can be observational or actual measurements. Organisations use ratings in their simple applications, and behaviour anchor scales in complex applications. This follows the theoretical assumptions of motivation. According to Watkins (2011), problems with performance appraisals relate to the lack of focus, poor training, inefficient communication, and biased criteria. A number of motivational theories can help explain performance appraisals. They include the Maslow’s needs hierarchy theory and the Herzberg’s two-factor theory because of their elaborate description and fit in organisational contexts (Watkins 2011). Accor ding to Watkins (2011), other relevant theories in performance appraisal include the expectancy theory, goal-setting theory, and the McClelland’s needs achievement theory.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The goal setting theory helps to explain better how employees operate in the work environment. It also offers insights on how to influence employee performance. It relates to the direction of employee attention. The theory encourages effort and provides avenues for encouraging persistence. Managers can use the theory to foster goal attainment and following of strategic action plans. The theory is relevant because every performance appraisal starts with a goal. The concept of performance appraisal management became famous in the mid-1980s, and Barry (2007) coined it. Since then, researchers have explored it further. Armstrong (2011) considers it a strategic and integrated approach. It offers sustained success of the organisation. This happens through the improvement of performance appraisal for people and the creation of capability teams and individual contributors (Armstrong, 2011).  Therefore, performance appraisal is strategic, systematic, and holistic. It concerns the broader i ssues facing an organisation, as much as it is detailed on specific individual performance. Based on the research by Bach (2004), performance appraisal relates to behaviour and results. Behaviour comes from a performer. It transforms performance appraisal into action. Behaviour is an instrument for the result, and it is an outcome of mental and physical efforts. However, this is only as long as the mental and physical efforts go to a specified task. Therefore, behaviour can be judged independently or as part of a task. In the end, performance appraisal is reactive. Theoretical framework Scholars have examined individual employee performance for many years. Nowadays, researchers and practitioners agree that employees play an important part in a firm’s competitive advantage realisation. Rao (2011) sees that competitive advantages, in this case, arise in the presence of four conditions. Based on the resource-based theory of the firm, the researcher notes that the conditions are addition of value to a company, rarity of skills or advantages gained, difficulty in imitating human capital investments, and the ability to structure and program jobs so that employees work as desired. These conditions were also supported by research by Waldman (2011) and Barry (2007) concerning difficulties in other firms replicating another firm’s strategy. Based on the above citations, it is clear that the behaviour of employees in a firm affects the performance of the particular company. Therefore, performance appraisal will result in changes in organisational performance because it affects employee performance. It can affect motivation and skills of staffs positively. The associated return on investment due to increased performance and growth should result in better financial performance. Based on the understanding, it is possible to use these effects as dependent variables. Review of empirical studies Studies show that individuals’ attitudes and feelings about t heir work affect their behaviour at work and their attitude towards work practices, such as performance appraisals that human resource departments use (Chang Chen, 2011). According to Waldman (2011), age, tenure, and job experience predict the results of an employee’s appraisal.   On the other hand, Sinclair (2005) considered age, tenure, salary, and education, and performance appraisal as having a negative relationship. Other studies that look at the relationship between job attitudes and behavioural aspects are Downs and Swailes (2013) – a capability approach to organisational talent management, Dimba (2010) – on strategic human resource practices and how they affect employee performance, and Farndale and Kelliher (2013) with a study on the exploration of performance appraisal on the implementation of performance appraisal. The three studies support the findings by Sinclair (1995). They record relationships between job attitudes and behavioural aspects that can lead to, interfere, promote, and arise from the individual performance evaluation.  The findings can be inconclusive and mixed. Meier (2005) indicated that the direction of the relationship between organisational commitment and other variables was conditional and relied on the types of commitment. On the other hand, a significant, positive relationship happened when there were affective commitment and performance appraisal. A negative relationship existed between continual engagement and performance appraisal, which was an illustration of the inconclusiveness of the present research and highlighted the need for additional studies on the same. According to Esu (2009), demographic factors and job attitudes like job satisfaction and commitment to a particular organisation are important because they are associated with positive results in an organisation. They lead to increased effectiveness and efficiency in the organisation. At the same time, Waldman (2007) indicates that diver sity in individual characteristics has the potential to affect decision-making for performance appraisal. Research Philosophy Research philosophy relates to the development of research background, research knowledge, and nature, with research philosophy being a broad framework that comprises of perception, beliefs, understanding of theories, and research practices. Therefore, research philosophy acts as a precise process encompassing the steps that the researcher will undertake to create a relationship between the objectives and questions that the research seeks to answer (Galliers, 1991). Philosophical and Methodological Considerations This research will use a mixed method approach, where there will be primary and secondary sources of data. In the main research part, data collection will take place using questionnaires as the instruments. The questionnaires will be delivered to RMRDC staffs chosen to participate in the research. Therefore, RMRDC will be the case study organisation. The study is going to include two interviews with two directors of the Council. The study timeline will cover the questionnaire survey first, before proceeding to the interviews with the directors. The expectation is that out of 30 questionnaires, at least 20 will be filled accurately and completely to aid in the analysis part of the study. The figure below elaborates the study process. Figure 1: Research onion showing the process of study (Saunders, 2009). The following section provides definitions and elaborations of the different concepts that inform the methodology of the proposed research. Data Collection Data collection relates to the act of getting information about a particular research question to inform decisions and analysis that seek to answer a research question. This study will use surveys and interviews among the available data collection methods. The survey uses questionnaires as an instrument for collecting data. With questionnaires, respondents get forms that hav e specified questions that they have to answer. Questions will be both structured and unstructured. Structured questions require a particular response, while the other questions provide freedom for the individual to answer. The research will try to interpret the responses based on the study criteria. Interviews differ from questionnaires in the way they are conducted. Interviews could embrace structured answers or unstructured questions, depending on the needs of the study. In this case, both will suffice. Usually the researcher and the interviewee meet physically or virtually. Cross-sectional Study Cross-sectional studies are specially constructed explorations into a research question. The study collects data for a defined population. Cross-sectional studies happen once or for a short time. The aim of a cross-sectional study is to estimate the existence of a hypothesis in a given population. The researcher surveys information from a set of literature as a way of doing it as a secon dary research. The literature sample will be selected using keywords, the focus of the studies consulted, and the time of research or any other relevant criteria. In this case, the keywords will be performance appraisal and human resource management. The focus will be on the keywords and public organisations, while the time will be the last decade. The findings will then be summarised to give a description of the secondary data. Case Study A case study is an in-depth investigation into an event or organisation. Data is gathered from different sources. A case study relies on several methods of research. Therefore, a case study is a research that includes all or any other research methods, such as surveys. It can be a cross-sectional study too, given that this research will be based on RMRDC. A case study allows the researcher to investigate a topic in a detailed way that would be impossible when there are so many participants and too many variables. In this regard, a case study is on ly an approach, but it is not a research method. It uses typical research methods highlighted above (Bryman Bell, 2011). Multi Methods As the name suggests, multi-method research relates to the inclusion of two or more methods of research in one study. It mixes qualitative and quantitative data, methods and methodologies, or paradigms to arrive at a comprehensive finding that would be impossible or shoddily done with only one method or research tool. It can be simply the inclusion of different standpoints, and may use many methods and standpoints (Bryman Bell, 2011). Inductive Research The inductive research follows the inductive reasoning, where the intention is to provide significant evidence for a conclusion. Thus, the study provides evidence to support a conclusion, which makes the conclusion probable pending further research that can confirm or deny it. The evidence presented in the study will support a conclusion about performance appraisal and its application at RMRDC (Brym an Bell, 2011). Positivist Learning Positivist learning concerns the collection of information that is observable and classifiable. It leaves out internal meanings, motives, and feelings or emotions of individuals, and only concentrates on the explainable and observable facts. Therefore, positivist learning relies on statistical data to facilitate learning. In positivist learning, correlations of different variables matter (Bryman Bell, 2011). Ethical Considerations This study will explain its importance to the organisation in question as a way of gaining acceptance. The researcher will seek permission from the relevant authorities before proceeding with the research. Respondents will volunteer information and the only information collected in relation to identity will be demographic collected used for specified exploration tenacities only. Here, staffs at RMRDC will receive requests for research and have seven days to respond. There will be no incentives used to obtain informatio n. The expectation of the research is that all participants will provide accurate information without coercion. The participants will only access their responses and will not find any opportunity to know what other participants will answer. This option seeks to safeguard the job interest of participants and prevent any victimisation by colleagues, supervisors, or directors at RMRDC. Contingency Plan I have earmarked two directors for the interview and two chief scientific officers as alternatives in case the directors are not available for the research. The intention here is to use 20 questionnaires. Nevertheless, the researcher will commence an inquiry with 30 questionnaires presented to the Council. Conclusion It is important to understand the performance appraisal from a particular organisation’s context so that other practitioners can have a credible example to relate. Using a positivist learning approach, this research will contribute significantly to the existing litera ture on factors affecting the realisation of performance appraisal objectives in public organisations. Other than the meeting of research objectives, the shortfalls of this research could arise because of a small sample size and failure of participants to provide accurate information. However, the study will rely on professional conduct of the research process to increase its validity. References Armstrong, M., Baron, A. (1998). Performance management: the new realities. London, UK: Institute of Personnel and Development. Bach, S. (2004). Employee participation and union voice in the National Health Service. Human Resource Management Journal, 14(2), 3-19. Barry, J. M. (1997). Performance management: A case study. Journal of Environmental Health, 60(4). Web. Bryman, A., Bell, E. (2011). Business Research Methods (3rd ed.). Oxford University Press. Beam, G. (2001). Quality public management: What it is and how it can be improved and advanced. Chicago, IL: Burnham Publishers. Berman, E. M., Bowman, J. S., West, J. P., Wart, M. R. (2012). Human resource management in public service: Paradoxes, processes and problems (4th ed.). New York, NY: SAGE Publications. Bryman, A., Bell, E. (2011). Business research methods (3rd ed.). Oxford, UK: Oxford University Press. Cash, J. (2010, May/June). Human resource management handbook. Harvard Business Review, 3. Chang, P.-C., Chen, S. J. (2011). Crossing the level of employee’s performance: HPWS, affective commitment, human capital, and employee job performance in professional service organizations. The International Journal of Human Resource Management, 22(4), 883-901. DeVries, D. L. (1983, August 26). Viewing performance appraisal with a wide-angle lens. Web. Dimba, B. A. (2010). Strategic human resource management practices: effect on performance. African Journal of Economic and Management Studies, 1(2), 128-137. Downs, Y., Swailes, S. (2013). A capability approach to organizational talent management. Human Res ource Development International, 16(3), 1-15. Esu, B. B. (2009). A case for performance management in the public sector in Nigeria. International Journal of Business Management, 4(4), 98-105. Farndale, E., Kelliher, C. (2013). Implementing performance appraisal: exploring the employee experience. Human Resource Management, 52(6), 878 – 897. Galliers, R. (1991). Choosing appropriate information systems research approaches: A revised taxonomy. In R. Galliers (Ed.), Information systems research: Issues, methods and practical guidelines (pp. 144–162). Oxford, UK: Blackwell. Glaveli, N., Karassavidou, E. (2011). Exploring a possible route through which training affects organizational performance: the case of a Greek bank. The International Journal of Human Resource Management, 22(14), 2892-2923. Harper, S., Vilkinas, T. (2005). Determining the impact of an organisation’s performance appraisal management system. Asia Pacific Journal of Human Resources, 43(1), 76-97 . Lawler, E. E. (1994). Performance appraisal management: the next generation. Compensation and Benefits Review, 26(3), 16 –19. Pollitt, C. Bouckaert, G. (2004). Public management reform: a comparative analysis. (2nd ed.). Oxford, UK: Oxford University Press. Rao, V. (2004). Performance management and appraisal systems. New Delhi, India: Response Books, a division of Sage Publications. Ristow, A. (1998). Transformational leadership and organisational effectiveness in the administration of cricket in South Africa, Rhodes University, Faculty of Commerce. MSc Thesis. Web. RMRDC. (2015). Raw Materials Research and Development Council. Web. Saunders, M., Lewis, P., Thornhill, A. (2003). Research methods for business students. Harlow, England: Prentice Hall. Sinclair, D., Zairi, M. (1995). Effective process management through performance measurement: Part III-an integrated model of total quality-based performance measurement. Business Process Management Journal, 1(3), 50-65. doi :10.1108/14637159510103220 Waldman, D. (2011) Performance in organisations: Determinants and appraisal. Glenview: Scott, Foresman and Company. Watkins, R. (2007). Designing for performance, PART 3: Design, develop, and improve. Perf. Improv., 46(4), 42-48. doi:10.1002/pfi.124 This proposal on Performance Appraisal as a Tool for Achieving Organizational and Employee Development was written and submitted by user Melody Gentry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

UFO essays

UFO essays Since childhood most people are attracted by the mystery enclosed by the universe. The bright stars, are they only shining lights? The planets, are they only colored circles? Indeed, the unreachable areas have always fascinated us. The ignorance of what our cosmos truly contains represents a sort of failure for humans s intelligence. Through their excerpt entitled Cosmic Loneliness(1991), Goldsmith and Owen debate the eventual existence of an intelligent life in the universe. Over this extract these authors combine diverse theories with the evolution of peoples thoughts to show how the majority of human beings ask themselves about their real history and about the actuality of other species. As Goldsmith and Owen, I think that peoples captivation towards UFO s (unidentified flying objects) is due to their feeling of loneliness in such a large space. According to Goldsmith and Owen, during a log time people were convinced by the idea that a divine power is leading he natural functioning of the world, and that this deific supremacy has the responsibility of the human being s operations. However, over the years people changed their mind and felt concerned by their destiny and their environment. This modification in peoples mentalities has increased our sense of pride, which means that humans clearly understood their actions weightiness on Earth. I believe that for Mankind, this innovative vision of the world created a feeling of isolation and solitude, this new reflection was called Cosmic Loneliness. Therefore people began to be engrossed by the extraterrestrials being. Besides, I am persuaded by the fact that as people feel alone, it makes them invent stories just in order to make their life more exiting. Indeed people who pretend having experiences with UFO s are general ...

Thursday, November 21, 2019

E-marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

E-marketing - Essay Example Web 2.0 helps to create websites that look and can act like desktop programs. The web2.0 space leads to the evolution of three distinct areas – user-generated content sites, social media applications and true online communities (Young, 2007). User-generated content also known as consumer generated media (CGM) reflects the expansion of media production through new technologies one of which is blogs. The term ‘weblog’ was coined in December 1997 by Jorn Barger in his â€Å"Robot Wisdom Weblog† (Johnson, 2007) although some claim that the earliest blog was the first web site created by Tim Berners-Lee in 1991 (Herring et al, 2005). Blog is the short form of weblog and blogs are commonly referred to as diaries and is not traditionally associated with formal library communication. The definition of blogs also differs and there is no consensus on what it actually is supposed to mean. While the Merriam-Webster Online refers to blogs as a website that contains online personal journal with reflections, comments and hyperlinks provided by the writer, Yahoo calls it a non-commercial website that contains dated log format with links to other websites. Edelson (2005) describes it in simple words as "just" a browser interface to web site publishing. This sort of publishing is easier for the user and different for the systems administrator. In other words blogs are basically websites where content can be added through a web browser. The user just has to type into the field and click and the blog is posted. Other features include automatic archiving of posts, a search engine, a calendar, timed release of postings, and perhaps most significant, commenting. Blogs also provide RSS (really simple syndication) Feeds. Websites also can provide this feed but blogs automatically refreshes it. Software is available to create and maintain blogs that are posted in reverse chronological order (Herring et al, 2005). The concept of blogging gained

Wednesday, November 20, 2019

Strengths And Weaknesses Of The Football Industry Assignment

Strengths And Weaknesses Of The Football Industry - Assignment Example Weaknesses of the Football Industry The football industry has problems with transparency in governance. There have been several issues of match fixing that goes against the doctrine of fair play. Match fixing is much common in highly competitive tournaments such as the World Cup, EUFA Champions League and the Premier League (Hopkins & Treadwell 2014, p. 117). In addition, there have been issues with buying new players and transfers where football clubs enroll underage players or evade taxes. Another weakness of the industry is overreliance on a single source of income. Football teams rely on funds from subscriptions of supporters. The situation implies that the financial position of teams is dependent on the number of tickets sold. However, ticket sales are not constant and are affected by several factors such as team performance, weather, and the economic situation. In this regard, football teams have an uncertain future unless the industry diversify its sources of income. The football industry is reliant on the media for coverage and publicity. This means that the industry must maintain good relations with the media. People who cannot visit stadia often follow matches through television. The media houses benefit from broadcasting the football content by paying the teams specified amounts of money. However, the media houses benefiting from the content desire more control in the sport (Chadwick & Hamil 2010, p.249). The industry can suffer greatly if there are wrangles with the media and may lose supporters.

Monday, November 18, 2019

Strategy Essay Example | Topics and Well Written Essays - 2500 words - 2

Strategy - Essay Example strategic decisions which an organization has to make relating to factors such as the direction of an organization in the long run, the scope of its activities, stakeholders’ values and expectations, responding to the ever changing business environment, building on its capability as a business entity, and acquiring a higher market share relative to its competitors. These decisions tend to be complex as they have to be made in an uncertain situation. The discussion section of this essay focuses on strategic management with respect to merger between two companies such as Cranberry and GreenHealth. The organization Cranberry is considered to begin its operations in the year 1980. The organization is the process of manufacturing beauty products. It experienced significant growth on a year on year basis. The organization is considered to be cash rich as compared to its numerous competitors. The company is on the lookout for opportunities to expand on a global scale and also to grow its core business and broaden its horizon. It seeks to identify such opportunities which complemented its existing business. GreenHealth is considered to be an organization which focuses on manufacturing of herbal supplements, minerals, and vitamins. The organization used to be bureaucratic in nature in a sense that it consists of a lot of processes. The average age of employees in the organization is considered to be over 45 years and many of its employees have worked for the company for their whole careers. GreenHealth is considered to develop its employees and promote them from within the organizat ion. The products that are manufactured by the organization are considered to be modern but the ethos is traditional and crafted. Employees of GreenHealth do not like change and are considered to do things the same way for about 100 years. It is considered as a source of pride for the organization and is not seen as a source of criticism. Both the organizations such as Cranberry and

Saturday, November 16, 2019

The Coca Cola Commercial

The Coca Cola Commercial Coca-Cola has one of the most recognized brands in the world, and that recognition is due in large part to the companys careful marketing and branding efforts. In an Essence magazine, I noticed that the Coca Cola uses warm welcoming colors such as gold, brown, and orange to set the atmosphere. Also symmetry plays an important role in this advertisement. For instance, the props are equally matching on both sides the table around the cake. There is one woman in the center of the group as a focal point; all the other women have their heads tilted toward her. Clothes in this ad even have a pattern. First, the woman to the far right has a pattern shawl; the woman next to her left is wearing a solid color blouse. As we continue to examine each woman clothes, every other woman is wearing either solid color or a pattern shirt. Facial gestures are scripted as well; if we look closer on each side of the table two women give the same face expression with their nose up and month open. Another symmetrical trait is the women hair styles. Therefore the women that match facial expression also match with having long hair styles. The storyline is simple; it takes place at someone house in the kitchen. Friends gather around the table to celebrate a birthday. Skinny African American women are look happy and are laughing having a good time. Then the advertisement states in lower case letters, whos counting? Coca Cola make it real. Coco Cola ad is targeting African American women in their mid twenty to mid thirties and promising them that no one care about the calories, age doesnt matters, and y ou will have a good time because Coca Cola is the real taste of soda. Evidently, the brand being advertised in the ad is unmistakably Coca Cola, and the product being promoted is Coca cola can. The characters in the advertisement give a picture of young African American women, probably in their mid twenties to mid thirties celebrating a birthday party. Undoubtedly, the advertisement is specifically meant for them. According to Goddard, women in such an age group are faced with a couple of decisions to make, which include but are not limited to marriage, career status, and independence (121). Additionally, these women are usually faced with dietary and weight problems, matter that forces them to watch their eating habits more closely. It would seem unusual to see a woman in this age group celebrating some good moments without the company of men. This leads to majority of them being insecure, unhappy, and less confident. Conversely, the ad gives another scenario of the situation that is sure of attracting emotions. The women in the ad are all happy, as e videnced from the facial expressions and the celebration. Interestingly, they seem independent and able to treat themselves without help from any male presence. Pickton Masterson postulate, Coca cola products give a clear impression that it is the ideal drink for the occasion (15). The advertisers make of use hype to illustrate a certain impressions. Hype refers to vague and meaningless statements as such as Coca Cola Making It Real and no one is counting. This makes the whole scenario to sound good. Another attention-seeking hook towards the target market in the advertisement is the use of femininity and culture. The Coca cola ad is all-feminine with complete presence of females. Additionally, the setting of the advertisement is the kitchen, a place commonly associated with the female species. Robinson Warwick argue that gender stereotype is sure to capture the attention of the African American woman who loves to share issues affecting them during social settings such as in friends parties and social settings (50). The Coca cola can fit in properly to such a scenario given that they are all females celebrating a birthday party of one of their own. Culture is applicable in this situation given that the advertisement specifically targets females of African American origin. The feminine scenes of African American women depict the culture being targeted in the ad (niche marketing). Beauty is among the outstanding features of this Coca Cola ad in that images of average African American women are used to glamorize the whole scenario. Robinson Warwick goes further to claim that, Even if their ages can easily be categorized into a particular group, they still manage to give an impression of beautiful and happy African American women having fun (55). Additionally, the impression of beautiful and happy African American women does not necessarily tell anything regarding the Coca Cola product but all the same, the impression is capable of relaying emotional transfers about the product and making someone to feel good through influence and manipulation. According to Pickton Masterson, the technical effects in the advertisement that are key to adding the intended effects to the commercial (20). For instance, the camera angles made sure that all the necessary details in the advertisement had been given the desired perspective. Emphasis was provided by ensuring that the images were taken from a close-up angle. The set and setting was preferably the kitchen to give a feminine impression to the targeted audience. This in turn serves to generate an emotional impression to the audience that the product being advertised is ideal for their normal environment whereby independence can also be exercised. Accessories are featured mainly in the advert to promote an element of beauty to the Coca Cola product being advertised. The African American women featured in this advert are nice dressed as evidenced from their hairstyle, to stylish and elegant clothes, and jewelry (necklace and earrings). These accessories truly give images of beautiful women, an element that the target audience can easily associate. In the ad, the poses and clothes by the second and fourth persons are similar. Their necks of their clothes are both v-shaped, the color being the only differentiating thing. Moreover, they both wear accessories (earrings and necklace) to complement their beautiful appearance. The first and the last women seem to share some similarity as evidenced from their poses. Finally, the third (middle) woman seems to share the same amusement with the other women thereby completing a happy moments that they seem to be sharing. The Coca Cola product completes the celebrating mood by relaying the intended message of happiness and beauty. The whole advert is sure to persuade the target audience that they can be happy, attractive, and beautiful. The use of color in the advertisement helps in giving life to the situation. The golden color that seems to be illuminated by the lighting of the room completes the delightful moment typical of celebrations such as birthday parties. The candles, the cake, the table, and most of the elements in the background are matched to draw emotional attention. Additionally, the color matches with the golden and/or chocolate complexion of the African American characters in the advert. The scenario looks beautiful to the eyes and is likely to be associated by the targeted audience. The contents of the product are sure to fit in to the situation for it matches with the hair of the characters giving a matching effect to the elements in the advert. Again, beauty and happiness is a sure thing to be associated by the targeted audience. The message promoted in the commercial is simple, beautiful women are always happy. The slogan-Coca Cola make it real gives the message that if happens to the characters in the audience, it can also happen to them. Age is a major factor in the advert given that the target audiences are African American women in their mid twenties to mid thirties. Usually, such women are coupled with identity issues to do with their ages, social status, and independence. They are often mirrored by the society and are expected to have achieved something under their name. Leading on the list is marriage or family responsibilities. Additionally, they can never do anything without their motive being questioned. This includes but not limited to having fun and enjoying themselves. This advert promises to give them reassurance through the do not care attitude that nobody is counting and therefore they should have uncontrolled fun. Instead, they should have it real as it is just as portrayed by those consuming the advertised product. Conversely, advertising has a lot to do with conveying the intended message. This is attained by use of words that are capable of generating straightforward meaning without having to struggle much. Tomlinson emphasizes, Coca cola advert uses a mixture of signs, texts, and gestures to drive the desired meaning to the audience (65). Images of those featured in the Coca cola commercial contains some iconic qualities that the audience can easily associate. Those images belong to normal, average African American women enjoying themselves in a normal setting and it provides resemblance effects to the audience. Symbolic gestures and facial expressions give illusions of some people who are happy and it is clear that they are consuming the advertised product and happy altogether. Finally, the presentation of the Coca Cola advert can be categorized as being simple and compound. It is simple in the sense that most of the intended information is relayed on a neutral background (Tomlinson 71). The target audience is not only easily identified but also the product being advertised. Alternatively, it is characterized as being compound in the sense that it employs realistic pictures of African American women in straightforward situations. For instance, drinking is common during birthday celebrations and therefore Coca cola comes in handy. Additionally, it unusual of people in a celebration party to be sad and thusly, the women in this advert are portrayed as being happy. Strategy is also evident in the Coca cola avert. Firstly, the brand image takes the lead in the advert for the only evident brand in the picture is that of coca cola. The brand is fore grounded so that everyone can see. Goddard asserts, Generic and pre-emptive messages are included to persuade provide the audience with the necessary personalities (122). For instance, the messages whos counting and make it real are included in the advert add meaning to the brand image. The Coca cola commercial is sure to provide the targeted audience with the promise of improving their personalities by connecting concrete features of the product and the driving force.

Wednesday, November 13, 2019

Sweden :: essays research papers

History, Science and Technology, Justice, and Environmental Issues of Sweden During the seventh and eighth centuries, the Swedes were merchant seamen well known for their trade. In the ninth century, Nordic Vikings raided and ravaged the European Continent as far as the Black and Caspian Seas. During the 11th and 12th centuries, Sweden slowly became a united Christian kingdom that later included Finland. Queen Margaret of Denmark united all the Nordic lands in the "Kalmar Union" in 1397. Frequent tension within the countries and within the union gradually led to open conflict between the Swedes and the Danes in the 15th century. The union's final disintegration in the early 16th century resulted in a long-lived rivalry between Norway and Denmark on one side and Sweden and Finland on the other. During and after World War I, in which Sweden remained neutral, the nation benefited from the worldwide demand for Swedish steel, ball bearings, wood pulp, and matches. Postwar achievement provided the basis for the social welfare policies characteristic of modern Sweden. Sweden followed a policy of armed impartiality during World War II and currently remains independent. Sweden became a member of the European Union in 1995. Many of Sweden’s science and technology activities are carried out by the Embassy of Sweden’s Science and Technology office. The main mission of the Science and Technology Office is to help cooperation in research and development and other exchange of knowledge between Sweden and Japan. This is done by telling decision-makers in Sweden about developments in Japan, and by arranging study visits, workshops and other events. The office preserves widespread contact networks in Sweden and Japan, mainly with key persons and organizations involved in research and innovation in government, academia, and industry. Most of the activities of the Science and Technology Office are carried out within the framework of â€Å"programs† operated in close partnership with, and financed by, Swedish government agencies and other organizations with responsibilities in the particular area covered by a program. Current programs cover the following areas: (1) Information and Communication Technologies (ICT), (2) Life Sciences and Bio-industry, (3) Sustainable Development, and (4) Overall Development of Japanese Science and Technology Policy and Innovation System. Sweden is a constitutional monarchy with a parliamentary form of government. According to the Swedish Constitution, all public power derives from the people. Sweden's head of state, the King, has only ceremonial functions. The top branch of the national government is the Parliament, which has 349 members in one chamber.